![]() ![]() Ads appear only on relevant pages of sites that are relevant to the topic of the ads. The advantage of this contextual advertising is its efficiency. It’s a good idea to start with a small budget to learn the ropes before jumping into a much larger spend. It provides the vehicle for advertising on Google and its partner sites.Īd campaigns can launch for as little as $5 a month. Google Ads, formerly known as AdWords, is what makes Google so profitable. The product is not very intuitive, but once learned it provides a set of powerful tools for managing orders, inventory and reports. For any unused inventory, they can deliver AdSense ads as a secondary revenue stream. Sites that use DFP can display ads that they have sold to clients. 4) DFPĭFP or Doubleclick for Publishers is an ad-serving platform that is integrated with AdSense. Go to the Google home page and click on Advertising programs at the bottom, then click on AdSense to get more information. The key to AdSense lies in providing high-quality content - such as health, real estate, travel, automotive and employment - and then correctly optimizing pages for search engines.īe aware that those categories will generate high revenue, while news, sports and weather will not. The resulting revenue is usually much higher than comparable remnant campaigns that may generate only 50 to 75 cents per thousand impressions. Revenue from cost-per-click ad campaigns is highly unpredictable compared to cost-per-thousand campaigns.īut AdSense has an advantage because it is contextual and highly targeted. 3) AdSenseĮarn more revenue from your site with Google AdSense, which pays on a cost-per-click basis. Go to the Google home page, click on Business Solutions and click on Webmaster Central for more information. The higher the number of pages in the Google database, the more audience that comes to the site. Thanks to the tracking code above, you also can create multiple sitemaps that you submit to Google.Īs a result, it becomes easier for the Google search engine to spider your site and place as many pages as possible within the Google search database. ![]() Search Console provides detailed information about visits, popular pages, backlinks and much more. Search Console, formerly known as Webmaster Central, is an essential Google web tool for publishers who want to improve the search engine optimization for ther sites. Go to the Google home page, click on Business Solutions and click on Analytics for more information. ![]() You can then log into Google to track a variety of audience statistics including page views, sessions, users, mobile visitors and much more. After setting up an Analytics account, you place a piece of tracking code on the template of your site. Google Analytics makes the job much simpler. Different applications provide different numbers.Īdvertisers increasingly want credible data from third-party sources and not from system logs. Tracking audience is a challenge for someone who manages a website. Site Search, which allows visitors to search your site and generates revenue from their Web searches.Google Ads, for buying contextual ads on Google and partner sites.DFP, which provides an ad-serving platform integrated with AdSense.AdSense, an advertising program and solid revenue generator.Search Console, for tracking and managing content.Analytics, which is used to track site audience.Publishers who use most if not all of the tools will find that their publishing efforts are easier and usually produce better results. Websites with limited online budgets will find excellent advantages with six Google web tools that are free and easy to use. ![]()
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